Online sports nutrition brand, Myprotein, has today expanded its multi-year partnership with HYROX, as the event series’ official global nutrition partner, with the launch of a Myprotein x HYROX exclusive nutrition range.
Championed by ambassadors and athletes, Myprotein is aiming to elevate its presence across all international HYROX races. The nutrition brand is introducing six new products, in collaboration with HYROX, to meet the needs of the ‘hybrid athlete’.
Available from July 1, 2024, the Myprotein x HYROX product range has been specifically curated to support a hybrid workout schedule (combining strength and endurance), to help maximise training throughout all stages; pre-workout, intra-workout and post-workout.
The six new products, from energy gels to re-fuel bars, have been based on insight from HYROX elite athletes, including Graham Halliday and Jake Dearden, with the aim of meeting training requirements for those competing in HYROX events.
- Myprotein PRO x HYROX: THE Electro (Watermelon) RRP £19.99
- Myprotein PRO x HYROX: THE Electrofuel (Raspberry Lemonade) RRP £19.99
- Myprotein PRO x HYROX: THE Recovery (Orange and Mango) RRP £34.99
- Myprotein PRO x HYROX: THE Energy Gel (Raspberry Lemonade) RRP £24.99
- Myprotein PRO x HYROX: THE Pre-Workout Gel (Sour Cherry / Green Apple) RRP £19.99
- Myprotein PRO x HYROX: THE Re-Fuel Bar (Salted Caramel) RRP £27.99
Products can be purchased individually but also as a complete ‘HYROX bundle’, for £79.99.
Neil Mistry, CEO of Myprotein owner THG Nutrition, said “The HYROX brand is so closely aligned to our own, that this partnership has felt organic since our initial partnership launch back in January.
“Since then, we have brought our product range to life through each of the European HYROX events this season, and we are now thrilled to announce we are the exclusive global nutrition partner.
“The collaboration between Myprotein and HYROX champions our mutual passion for the empowerment of fitness communities, and a fitness ethos that is transformative and inclusive for everyone wanting to push themselves further, wherever they are on their fitness journey.
“This new launch is the natural next step in this hybrid space, encompassing all elements of training, from pre-workout through to recovery. Our brand expertise, alongside that of the team at HYROX, plus the insight from the HYROX elites, has allowed us to develop this unique offering.”
Christian Toetzke, Co-Founder of HYROX, added “Partnering with Myprotein to provide HYROX competitors with the nutrition they need pre, during and post-race is a direct response to our commitment to supporting our athletes at all levels.
“Our new hybrid fitness products will enable HYROX athletes to take an informed and personalised approach to their race day strategy, helping them perform and feel their best. We’re proud to take this step to support athletes with their nutrition journey.”
www.myprotein.com/hyrox/products
www.hyrox.com
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