Aimia Foods, a manufacturer of dry, powder-based products, has launched ‘Isovibe’, a range of Clear Whey Protein powders aimed at the sports nutrition market.
The product is available from B&M stores in three flavours – Peach & Raspberry, Cherry & Apple, and Lemon & Lime – whilst a Mango & Passionfruit variant is sold exclusively on Amazon.
Made with fast-absorbing, hydrolised whey protein isolate and developed using real fruit powders, Isovibe Clear Whey is high in protein at 22g per serving, with only 93 calories and no sugar. Isovibe Clear Whey Protein retails at £12.99.
Ethan Duffey, Assistant Brand Manager at Aimia Foods, commented: “We are seeing very little innovation in the category currently, and we were keen to bring to market a fun, exciting, and accessible option to plug that gap for consumers. The feedback has been highly positive in initial consumer trials, which is hugely encouraging.
“Offering a refreshing alternative with packaging just as vibrant as the taste, the four Isovibe shakes provide an effortless solution whether at home or on the go.”
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