Digital Personalized Nutrition Market to Record an Exponential CAGR by 2031 – Exclusive Report by InsightAce Analytic Pvt. Ltd.
InsightAce Analytic Pvt. Ltd. announces the release of a market assessment report on the “Global Digital Personalized Nutrition Market – (By Purchase Model (Subscription, One Time Purchase), By End-users (Direct Consumers, Wellness & Fitness Centers, Hospitals & Clinics, Institutions), By Application (Generic Health & Fitness, Disease Based, Sports Nutrition)), Trends, Industry Competition Analysis, Revenue and Forecast To 2031.”
According to the latest research by InsightAce Analytic, the Global Digital Personalized Nutrition Market is valued at US$ 579.50 Million in 2023, and it is expected to reach US$ 1,932.79 Million by 2031, with a CAGR of 16.5% during the forecast period of 2024-2031.
Digital Personalized Nutrition Market: A Tech-Driven Boom for Customized Wellness
The digital personalized nutrition market is on the cusp of significant expansion, fueled by a powerful combination of technological advancements and growing consumer demand for tailored dietary plans.
Unlocking Personalized Nutrition with Technology
Technological breakthroughs are revolutionizing the field of nutrition by enabling a more individualized approach. Cutting-edge diagnostic methods like microbiome analysis, DNA sequencing, and biomarker analysis are providing a deeper understanding of a person’s unique health profile. Furthermore, the rise of wearable health monitors, smart wristbands, and patches allows for continuous data collection on factors like activity levels and sleep patterns.
Empowered Consumers Driving Demand
These advancements, coupled with the surge of new digital technologies, are empowering consumers with greater access to personalized nutrition information. Individuals can now gain a more comprehensive understanding of their specific needs, including allergies, intolerances, and metabolic conditions. This surge in awareness is fueling a strong demand for customized dietary plans delivered conveniently through digital platforms.
Market Growth: A Focus on Health and Wellness
Several key trends are further propelling the digital personalized nutrition market:
• Chronic Health Conditions: The growing prevalence of chronic diseases, where food plays a vital role in prevention and management, is driving the demand for personalized dietary strategies.
• Preventive Healthcare Focus: Consumers are increasingly prioritizing preventive healthcare and are willing to invest in products and services that enhance their well-being. This trend is propelling the growth of the fitness and wellness industry, which creates a perfect environment for the adoption of digital personalized nutrition solutions.
In conclusion, the digital personalized nutrition market is poised for significant growth due to a confluence of factors: technological advancements offering deeper insights into individual health, rising consumer awareness of their nutritional needs, and a growing emphasis on preventive healthcare. This convergence is expected to propel market expansion and transform the way people approach their health and wellness.
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List of Prominent Players in the Digital Personalized Nutrition Market:
• Lifesum
• Foodvisor
• Nutrium
• 23ANDME
• VIOME
• Noom
• Atlas Biomed
• Nutrigenomix
• DayTwo
• CircleDNA
• Ancestry
• Segterra
• Persona
• BiogeniQ
• Baze
• Rootine
• HealthifyMe
• Caligenix
• GenoPalate
• Habit Food
• Personalized
• Levels
• Culina Health
• Sirka
• Other Market Players
Market Dynamics:
Drivers-
The growing popularity of digital personalized nutrition and technological progress are key factors expected to be driven by digital health programs, which have seen a rise in participation from the general public in emerging nations because of factors including the widespread availability of mobile devices. As people’s discretionary incomes rise, they are able to upgrade their mobile devices to smartphones, which is fueling the growth of the digital personalized nutrition industry. The digital personalized nutrition industry is being propelled by the rising number of people who own smartphones, which allows them to access these services readily.
Challenges:
Rapidly changing technology and concerns about data privacy are predicted to be challenges that will reduce the market’s growth. Due to the sensitive nature of the data and the care providers are taking with it, the digital customized nutrition industry faces serious threats to data security and privacy. There is a potential for intrusion and security breaches on platforms,
which could compromise the safety and efficacy of services provided in the end. These platforms include connected medical equipment, smartphones, tablets, and remote monitoring systems. The growing number of internet-connected wearable medical gadgets prompts worries about the possibility of illicit entry to sensitive patient information, which hinders slowing down the market growth during the next few years.
Regional Trends:
The North American digital personalized nutrition market is expected to record a major market share in revenue. It is projected to grow at a high CAGR in the near future due to rising health and wellness consciousness and the proliferation of nutritious goods and services. The use of digital personalized nutrition systems by consumers and health and fitness providers is driven by consumer
expectations for better health, as well as state-of-the-art technology, which is expected to grow the region’s digital personalized nutrition market. Besides, Europe has a substantial share of the digital personalized nutrition market due to shifts in eating habits and lifestyle, as well as increased knowledge about the need for a balanced diet, which is fueling the need for digitally personalized nutrition programs in the area.
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Recent Developments:
• In Nov 2023, Viome Life Sciences recently acquired Naring Health, a digital health and wellness firm that offered personalized clinical and molecular data to enable well-informed decision-making. Viome acquired DiscernDX, a company that provided comprehensive early disease detection, health monitoring, and personalized care for individuals. They also acquired Foodome, a company that analyzed all bioactive compounds in food and utilized network science to explore the relationship between diet, genetic pathways, and diseases. These acquisitions were made under the umbrella of Naring Health.
Segmentation of Digital Personalized Nutrition Market-
By Purchase Model-
• Subscription
• One Time Purchase
By End-users-
• Direct Consumers
• Wellness & Fitness Centers
• Hospitals & Clinics
• Institutions
By Application-
• Generic Health & Fitness
• Disease Based
• Sports Nutrition
By Region-
North America-
• The US
• Canada
• Mexico
Europe-
• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe
Asia-Pacific-
• China
• Japan
• India
• South Korea
• South East Asia
• Rest of Asia Pacific
Latin America-
• Brazil
• Argentina
• Rest of Latin America
Middle East & Africa-
• GCC Countries
• South Africa
• Rest of Middle East and Africa
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