Rawvelo, the London, UK-based nutrition brand, has opened new distribution channels in Australia. This is through a combination of localised distribution alongside a partnership with Aid Station, Australia’s dedicated sports nutrition store.
The expansion follows Rawvelo’s step into the US market in late 2023 via a partnership with The Feed, North America’s equivalent to Aid Station, retailing a range of sports nutrition brands.
Rawvelo’s natural, plant-based range includes energy, hydration and recovery products. According to the company… ‘A no compromise approach to taste, performance and ingredients, means the end product is real food that helps you push your limits without any maltodextrin, artificial sweeteners, preservatives or chemical nasties that can harm your gut.’
All Rawvelo products use recyclable wrappers and packaging. The brand is also a registered member of environmental certification organisation 1% For The Planet.
Rawvelo Co-Founder, Jason Evans said “We’ve seen exciting growth in the US over the final quarter of 2023 with The Feed and our products are continuing to gain traction there. So, to add Australia now to our international export roster is a strong next step for the brand.
“With the continued rise in popularity of clean eating and plant-based diets in Australia we’re expecting similar growth and interest in our products through our partners there. Giving more people the opportunity to be able to make a better choice when it comes to sports nutrition is what we’re trying to achieve. So, this new market is a great new opportunity to do just that.”
Alongside the new distribution channel and direct to consumer retail via Aid Station, athletes in Australia will also be able to purchase Rawvelo nutrition from Fastgear Australia – a specialist retailer focused on the endurance sport market with a focus on triathlon.
www.rawvelo.com
Related
Credit: Source link